America Dogs relative trend 2006 – 2010
The American relative growth trend for the term ‘dogs’ shows striking seasonality over five years.
The seasonal pattern (last five years average) shows a flat rate (except for 2007) from January to June, when it reaches a peak in July (middle of summer) before hitting a 6% trough in September and October, before reaching parity in December again (the Christmas present effect).
America ‘Dogs’ absolute volume growth Feb Nov 2010
Google provides two sets of data relevant to dogs. One is absolute volumes in monthly increments over 12 months, and one is relative growth rates (relative to the whole search market) going back to 2004). This raises the question of how the absolute search volume trend for ‘Dogs’ compare to the relative ‘dogs’ growth data. As discussed above, The ‘Dogs’ relative growth trend for 2010 holds flat until June as does the absolute data trend. The relative graph then has a peak in July before a steep decline to Sep / October. The absolute graph should be exactly the same, HOWEVER it has a slight delay in its peak until September October then begins a decline in November. This suggests that the relative Dog search trend data from Google is more accurate and timely, than absolute data set information.
America comparison of ABSOLUTE search volume trends ‘Dogs’ single term V Dogs all market (621 terms)
As the single term ‘Dogs’ needed to be multiplied by 9 to approximate the volume of the total dog associated search market (621 terms) the single term ‘dogs’ represents near 10% of the ‘dog associated’ search market in America. That is a huge amount of people using a single word and trusting Google to provide the results they want.
Australia ‘DOGS’ search term trend
Australia is included in this analysis, because on a per capita basis, it has just as strong a search demand as the USA does for dogs. Just like America, Australia has a strong seasonal search trend for dogs. The start and the end of the year (summer) are the highest search volumes with an alternating up and down pattern in the middle of the year – mini peaks in April, July and September.