When considering the return on investment, or ROI, for your small business marketing budget, keep in mind that the internet reaches many more people than newspapers do. You might be set up in Charleston, but clients could be ordering your cloth diapers or handmade light fixtures from Dubai. How does this happen? There are lots of ways to get the most out of online marketing, many of which are free.
Although it costs money to sign up with a web host, services provided for a monthly fee will often include website design. It is always a good idea to create a good first impression on the web by having a skilled web designer create your page. Once your site has developed a reputation for being eye-catching but also sensibly organized, word of mouth will spread and customers will come calling (or emailing). But how do you get eyeballs onto this beautiful website you had created? Without proper search engine optimization, your online marketing efforts will fizzle. Although it would be altruis