Take this blog for example – it deals mainly with blogging, Internet marketing, and SEO tips. In other words, it provides valuable information to those who read this blog regularly.
To be branded as an authority in your niche, your blog needs to have as much helpful, quality content on it. If that means posting 3-5 times a day, go ahead.
Most blogs on the Internet (including yours) will fall into this category.
Let’s face it – personal blogs usually don’t get much traffic. The previous rule about readers coming solely for personal benefit once again applies here.
There’s little benefit a reader can gain from your personal blog unless you’re A.) Hilarious or B.) A fantastic writer who can hold people spellbound.
Chances are, you’re not either. But let’s just suppose that you decide to go ahead and start a personal blog regardless. You should be posting once per day.
For most personal blogs, I wouldn’t recommend more than once a day (because hey – people like to have a little time to think about themselves, and not just you).
However, once per day is usually necessary, if you want any sort of traffic.